Learning, Teaching, and Cultivating Subsistence Marketplaces

Direct educational experiences, derived from our experiences on this topic, reached almost a thousand students each year at the University of Illinois and many more students online, including a yearlong interdisciplinary course, and a one-of-a-kind international immersion experience that has been ranked one of the top 10 entrepreneurship courses by Inc. Magazine.

Educational materials are disseminated worldwide through a web portal. This work has led to a unique marketplace literacy educational program that approximately 100,000 individuals have received in seven countries – India, USA, Tanzania, Uganda, Argentina, Honduras, and Mexico through the Marketplace Literacy Project, a non-profit organization founded in concert with this initiative and other partners.

Short term

• Students
• Businesses

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